I think you’re ready to remember who the fuck you are.

Muck + Gold

ZeroFluff™ breathwork intensives for NoBullshit people

Iona Holloway Soul Breathwork

I think I might know where you’re coming from…

I was a strong person with a brave face too. Eyes: sharp. Mind: quick. Knuckles: white. On the outside, my life looked good. It sparkled often. But inside of me? This dark pit I was supposed to live in? I was lost with no map. If love existed, I hadn’t touched it once. Life was grin and bear it. Rinse. Repeat.

I still can’t quite believe it. But I took a chance on something that would “never work for someone like me.” That thing was breathwork.

And damn. I am grateful every single day that I got to prove myself so wrong.

Now it’s your turn.

"You were the first person to show me I’m the wisest person in my life. I really needed to hear that."

"You were the first person to show me I’m the wisest person in my life. I really needed to hear that."

Fuck the fluff.

I am the last person who thought she’d be teaching you tools to love and accept yourself with shocking depth.

And WTF is breathwork anyway? Yoga and meditation’s unwanted child?!

Trust me. 24/7 self-judgement, swampy sadness, and pure skepticism were the official sponsors of my life for decades.

Nihilism was always sending me the latest shoe to run away from myself with 👟😏

But to quote the great Dumbledore himself, 

“Happiness can be found even in the darkest of times. If one only remembers to turn on the light.”

And guess what I learned scrambling around in the dirt trying to slay the starve-binge-fueled depression dragon who scorched hope out my life for 20 years?

Never hire a natural.

Don’t learn how to love yourself from someone who didn’t have to fight for their life like a street dog.

Don’t learn about kindness from someone who didn’t have to melt the ice fortress around their own heart.

Don’t learn how to bounce from someone who didn’t wreck their life on some rocks and figured out how to patch the puncture wounds.

Don’t learn how to burn bright from someone who didn’t have to tinder the last glimmer of hope they had left with a cynical first deep breath.

Learn potent tools from someone who had to hold their whole broken life up to the light and choose every single piece of it all over again.

Learn how to really meet yourself with someone who’s walked the long way home, blistered for puddled miles in hate-drenched boots, only to find a golden key glistening in the muck.

Be guided into the depths of YOU through psychedelic breathwork and visualization experiences by someone who’s was willing to dive first…

… and really needed a hero.

If you’re picking up what I’m putting down, I’m Iona and I’m the co-founder of Soul Breathwork. I give strong people psychedelic breathwork experiences so they can remember who the fuck they are 🌌.

Let breathwork drop your jaw at the love and power hiding inside of you.

Welcome to Muck + Gold.

"Magic? Exorcism? Soul-deep clean? My brain is always surprised to find healing right here."

"Magic? Exorcism? Soul-deep clean? My brain is always surprised to find healing right here."

The Truth doesn’t lie.

Stressed out with a stone heart isn’t “who you are.” What if I told you that…

 

You can’t hate your way to liking yourself.

Pretending to meditate and feeling nothing is a waste of your precious time.

You are not a diagnosis or a problem. And you’re definitely not broken.

Thinking differently requires feeling differently. You’ve got to work at the body-level.

You’re smart as hell but you’ve got a whole brain you’re not using.

Love lives inside you. You just don’t know where to look.

Learn how to turn your body into a brain through breathwork

Hone lucid self awareness. Melt the painful past. Lock in love. Sleep like a rock. In Muck + Gold, you’ll learn how to use breathwork to focus, chill, and feel without losing your razor sharp edge. Let’s burn bright, not out.

You stuck in the pain loop

  • Deeply committed to self-criticism and doubt

  • Mind feels like a prison + gets locked in spirals

  • Roommates with stress, pain, sadness, or anxiety

  • Never smart/rich/thin/good enough (in your eyes)

  • Work, shrink, people-please and shape-shift to feel “enough”

  • Burned out on your beige life

  • Shrugging and saying “this is just the way it is”

You Burning Bright

  • Breathwork to heal deeply and shift quickly

  • Decades-old patterns and pain melting in real-time

  • Hawk-like self-awareness

  • Mastery of your nervous system + stress responses

  • No ghosting yourself when life gets hard

  • Proud owner of unconditional love

  • Taking radical responsibility for your one beautiful life

Psychedelic Breathwork        Potent Visualizations        Tools + Frameworks         Exclusive Workshops           Psychedelic Breathwork        Potent Visualizations        Tools + Frameworks         Exclusive Workshops         Psychedelic Breathwork        Potent Visualizations        Tools + Frameworks         Exclusive Workshops         Psychedelic Breathwork        Potent Visualizations        Tools + Frameworks         Exclusive Workshops         Psychedelic Breathwork        Potent Visualizations        Tools + Frameworks         Exclusive Workshops          

It’s time to remember who you were before the world got it’s hands on you.

The Muck + Gold Universe

You get it all.

 

6 Live Breathwork Intensives

You’ll get instant access to my bestselling breathwork intensives, Burnout Proof and Inner Child. You'll join 4 live week-long Muck + Gold intensives throughout 2023. Session recordings live on the Soul Universe course platform.

Soul Deep Q+As

Each Muck + Gold intensive has a live Q+A session. You can ask questions and get real-time guidance and support from me (Iona!)

Muck + Gold Community Chat

Tap into likeminded Souls in the Muck + Gold community chat on Instagram. Integrate and reflect together as you work through the Muck + Gold intensives.

Potent Tools and Frameworks

Access beautifully designed concepts, frameworks, and presentations to help you integrate everything you’re learning in Muck + Gold.

Live Soul Breathwork journeys

Maybe you’re brand new to breathwork, or you love the Soul Breathwork app and want more! In Muck + Gold we dive deeper into the body-brain universe.

The Muck + Gold Universe

You get it all.

 
 

You’ll get instant access to Burnout Proof and Inner Child and join 4 live week-long Muck + Gold intensives throughout 2023. Session recordingS live on the Soul Universe course platform.

 

Each Muck + Gold intensive has a live Q+A session. You can ask questions and get real-time guidance and support from me (Iona!)

 

Tap into likeminded Souls in the Muck + Gold community chat on Instagram. Integrate and reflect together as you work through the Muck + Gold intensives.

 

Access beautifully designed concepts, frameworks, and presentations to help you integrate everything you’re learning in Muck + Gold.

 

Maybe you’re brand new to breathwork. Or perhaps you love the Soul Breathwork app and want more! In Muck + Gold we're diving deeper.

Vivid ideas & self-belief.

“First time I ever came across the term ‘breathwork’ was overhearing a conversation between two peaced-out yoga-mat-wielding twig-bitches braying about some kind of experience in India. Breathwork with Iona is whatever the total opposite of that is. Just like all the other live breathwork sessions with Iona, Muck + Gold gave me dream-like insights, vivid ideas, and a kind of deep body-mind self-belief.”

Susannah, Writer

just wow.

“Understanding my nervous system and how I can work with it through breathwork, versus being subject to its default mode, has been mind-blowing for me. It's like the difference between catching a wave versus it just crashing on you. It feels both simple and THE GREATEST SUPERPOWER learning how to regulate and be aware and more in control of the stories that rise up.”

Kelsey - Puzzle Piece Creative

Your Soul Curriculum

When you join Muck + Gold, you’ll get instant access to Burnout Proof and Inner Child. You’ll join the next 4 intensives live throughout 2023!

 

INSTANT ACCESS

BURNOUT PROOF

Nervous system mastery to help you clear mucky emotions and burn bright, not out, in your life and work.

(Full Price: $333)

INSTANT ACCESS

Inner Child

We’re all forever young. Learn how to reparent your wounded inner children and lock in love so deep it never leaves.

(Full Price: $333)

UPCOMING LIVE INTENSIVE

UNFINISHED BUSINESS

More info coming soon

(Full Price: $333)

 

UPCOMING LIVE INTENSIVE

TO BE ANNOUNCED

More info coming soon

(Full Price: $333)

UPCOMING LIVE INTENSIVE

TO BE ANNOUNCED

More info coming soon

(Full Price: $333)

UPCOMING LIVE INTENSIVE

TO BE ANNOUNCED

More info coming soon

(Full Price: $333)

 

"This was better than 20 years of therapy."

"This was better than 20 years of therapy."

Your investment 

 

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Breathwork?! Sell me.

Think of it this way. If you’ve tried and failed to meditate and can feel how hollow mindset work and affirmations are, you’re not broken. You’re switched on!

You have a fear-based mind that thinks. You have a sensation-based body that feels. Often, we try to change how we FEEL by telling ourselves what to think.

I call this head-on-a-stick living. And it makes NO sense!

Because 80% of information flows from your body to your brain. If you don’t like how you feel, and want to work smart not hard to change that, drop to your body’s level and learn how to speak your body’s language.

That’s breath.

Also, think of your body like a scrapbook. It holds the memories of your life. As you grow up, experiences get stuck and stored in your body. We call this trauma.

Trauma is a big misunderstood word.

We think trauma is car crashes, war, or acute horrific experiences. Those are very real. But when I started digging into my inner world, “trauma” flat-out confused me.

II was a middle-ish class bitch with straight As and a lot of gifts. Compared to other people, I had nothing to complain about. Nothing major had happened to me!

I couldn’t point to a precise moment and say “that fucked me up!” So why was I still drowning in sadness and self-judgement, starving and binging, and REALLY not liking myself?

Here’s what I learned the hard way.

The body decides what “counts” as trauma, and takes bookmarking events very seriously.

Doesn't matter if your mum was a total witch or loved you like her life depended on it.  

It still wasn't enough.

Getting lost at the supermarket when you were 4? Bookmark.

Dad never home because he’s working 22 hours a day? Bookmark.

Only catching his attention when you do well in sport? Bookmark.

Having way less money than the other kids at school? Bookmark.

Made fun of by your “best friend” Jennifer for the way your face looks when you’re concentrating? Bookmark.

People assuming you’re smart and capable and don’t need help? Bookmark.

Ending the term with a mouth covered in stress ulcers because you were terrified of getting a B? Bookmark.

A mum with very low self worth? Bookmark.

Freezing when you were called on in a group? Bookmark.

A toxic boss or work environment? Bookmark.

Cheated on? Bookmark.

Get it. It all counts.

Here’s the thing. No one has parents who love them perfectly. No one is immune to the pressure of societal conditioning. No one arrives in adulthood unscathed.

We ALL experience microtears in our soul.

Yeah, believe it. Even the strong high-functioning people with their shit together get burned.

These microtears nestle into the fabric of your body and sit there like gaping wounds. And these wounds leak all over your life, work, and relationships.

Leaking feels like a thumping anxious chest, not being able to find words, or a solid wall of sadness on Sunday night. Leaking looks like stuffing yourself with food, working to the bone, giving up before you get up, drinking, sleeping around, getting high, people-pleasing, over-exercising, scrolling, and numbing.

Leaking creates belief systems that stain your thoughts and lock you in negative loops. Leaking creates identities like the lonewolf, the perfect daughter, the sweet and selfless person, and the strong, stoic leader. Which doesn’t sound bad. Except when those identities are actually coping strategies creating pressure that crushes you to bits.

Leaking leaves you feeling so far away from who you’re meant to be.

And without even realizing it, you pour salt into your own wounds and reinforce these painful identities every single day.

It’s a relentless loop that creates your reality.

You end up painting the pain of your past onto the present moment. And it doesn’t feel good.

But, honestly?! Discovering this bookmark shit was a relief.

Seeing my life through such a brutally simple lens lit a fire in me.

I could do something about this! Because like fuck was I going to stay stuck and victimized by my past. NO WAY was I living my life as a monument to past pain. And HELL YES was I taking sole responsibility for my one beautiful life.

Because I understood that my body was a scrapbook, I wasn’t going to waste my time trying to spot-fix surface level behaviors, attempt to control my million negative thoughts, or “love and light” it.

Fuck that. I was burrowing right to the heart of the matter to heal the wounds trauma had stamped into the fabric of my body.

I was going to learn how to speak my body’s language like my life depended on it.

Because it did.

So how do you start healing what’s stuck and stored in your body? How do you turn the stone in your chest back into a beating heart? How do you chill your body out when you're looping in fight or flight? How do you shift how you feel in 5 minutes flat? How can you go on deep psychedelic healing ride to heal the pain of your past?

Simple. You do breathwork.

You learn the patterns. You do the holds. You follow the visualizations. You breathe with the music. You open yourself up to the experience. You find a way to stay. At a certain point, your mind disappears and it’s just you, feeling BIG stuff.

Before too long, even though you thought breathwork would “never work for someone like me” you start turning the muck into gold.

And today is your lucky day. Everything you need to start the Soul Dig is here in Muck + Gold. Waiting patiently for you to be brave.

Muck + Gold Love

 

Trying to hate your way to loving yourself is shitty fuel

 

Melt the prison of your mind

You’re smart and you should “know better,” but you find yourself locked in self-criticism constantly. Loving yourself feels far away: a trip to Pluto seems closer. Let me tell you a secret. It’s hard to love your adult self, but it’s almost impossible to deny love to a child. In Muck + Gold, you’ll turn your judge-y eyes kind, learn tools and frameworks to pull your murky thoughts apart, snap ancient negative thought loops, and reparent the lost child inside.

Turn your body into a brain with breathwork

It’s easy to bookmark pretty Instagram posts on narcissism and empathy, talk about your thoughts and feelings, and think you’re “doing the work.” But wisdom and healing is slow-cooked in your body. The only way you to heal the past is to release the experiences stuck and stored in your body. In Muck + Gold, I’ll guild you through potent (sometimes psychedelic) breathwork experiences and visualizations. You’ll turn your body into a historical heatmap, heal across space and time, and pull love closer to home. Because, remember. Love isn’t thought. It’s felt.

Break up with broken

We live in a culture that’s quick to label and diagnose your “issues” and throw a pill or an “-ism” at the problem. This leaves us feeling like we’re broken and needing fixed. What if you weren’t broken? What if you’d just adapted to survive in an imperfect world, developed a personality that’s actually a coping strategy, and stored beliefs about yourself that aren’t true? And now the weight of it all is too much for your soul to bear? In Muck + Gold, you’ll learn how to remember who you were before the world go its hands on you and heal like hell.

Lock in love that never leaves

At long-last! In Muck + Gold you’ll become the person your dog always thought you were. Even when life chucks a bomb on you, you’re about to throw a “You Suck” Party, or you’re “this close” to breaking your commitments to yourself, you’ll have breathwork tools and visualizations to remember loving yourself is a full-time job, you’re HIRED, and you start today!

Burn bright (not out!) in your life and work

The reason you never go for the job you actually want, fully commit to your business’s full potential, refuse to share your ideas online, and shape-shift, shrink, shut-up, or overshare around other people? Your nervous system, or you’re “Will I die doing this!!!?” filter. Your nervou system slams a solid invisible wall in front of anything that makes you feel unsafe… even if you REALLY want that thing. In Muck + Gold, you’ll learn how to regulate your nervous system and tap into your future self building tolerance to take big and beautiful risks in your life, work, and relationships.

Trying to hate your way to loving yourself is shitty fuel

👀 tap open for discomfort + hope 👀

 
 

You’re smart and you should “know better,” but you find yourself locked in self-criticism constantly. Loving yourself feels far away: a trip to Pluto seems closer. Let me tell you a secret. It’s hard to love your adult self, but it’s almost impossible to deny love to a child. In Muck + Gold, you’ll turn your judge-y eyes kind, learn tools and frameworks to pull your murky thoughts apart, snap ancient negative thought loops, and reparent the lost child inside.

 

It’s easy to bookmark pretty Instagram posts on narcissism and empathy, talk about your thoughts and feelings, and think you’re “doing the work.” But wisdom and healing is slow-cooked in your body. The only way you to heal the past is to release the experiences stuck and stored in your body. In Muck + Gold, I’ll guild you through potent (sometimes psychedelic) breathwork experiences and visualizations. You’ll turn your body into a historical heatmap, heal across space and time, and pull love closer to home. Because, remember. Love isn’t thought. It’s felt.

 

We live in a culture that’s quick to label and diagnose your “issues” and throw a pill or an “-ism” at the problem. This leaves us feeling like we’re broken and needing fixed. What if you weren’t broken? What if you’d just adapted to survive in an imperfect world, developed a personality that’s actually a coping strategy, and stored beliefs about yourself that aren’t true. And now the weight of that is painful? In Muck + Gold, you’ll learn how to change heal like hell.

 

At long-last! In Muck + Gold you’ll become the person your dog always thought you were. Even when life chucks a bomb on you, you’re about to throw a “You Suck” Party, or you’re “this close” to breaking your commitments to yourself, you’ll have breathwork tools and visualizations to remember loving yourself is a full-time job, you’re HIRED, and you start today!

 

The reason you never go for the job you actually want, fully commit to your business’s full potential, refuse to share your ideas online, and shape-shift, shrink, shut-up, or overshare around other people? Your nervous system, or you’re “Will I die doing this!!!?” filter. Your nervou system slams a solid invisible wall in front of anything that makes you feel unsafe… even if you REALLY want that thing. In Muck + Gold, you’ll learn how to regulate your nervous system and tap into your future self building tolerance to take big and beautiful risks in your life, work, and relationships.

remind me why I should care about my nervous system?

With the rise of trauma- and burnout- awareness, regulating your nervous system is the HEIGHT of cool. But, what is this mysterious thing?

Think of your nervous system like a helicopter parent on steroids! Your nervous system is ALWAYS scanning your life deciding what's safe and what's dangerous for you to do. 

Whether you're trying a new workout class, building a new biz offering, asking for more money at work, going on a first date, or gearing up for an uncomfortable conversation with your husband, every single life choice gets runs through your “will I die!?” filter.

By default, you’re wired for safety. This means if you don’t know how to regulate your nervous system you won't do the brave thing, even though you want to. 

On top of that, life experiences (good and bad!), work stress, and trauma deeply impact your filter, making it VERY overprotective.

  • Chronic anxious feelings?

  • Sadness and depression?

  • Burnout?

  • Not being able to step towards things you really want to do?

All signs point to nervous system disregulation.

Your nervous system wants you to be safe at all costs, even if that means squeezing the joy and hope out of your life. If it thinks you’re in danger, it starts to mobilize on your behalf. This can look like a major uptick in anxiety, sudden feelings of numbness or fear, or like an invisible wall slamming down to protect you.

If you lack nervous system awareness and the tools to actively operate yours, you're making a lot of fear or shamed-fueled choices in your life. And you deserve so much more!

In Muck + Gold, you’ll learn how to master your nervous system so your sitting in the driving seat.

Less freaking out, peacing out, and burning out. More burning bright!

Imagine if you actually…

 

WOke UP

Think of the person you love most in the world. If you’re not staring into your own eyes, we’ve got work to do. Doing the work to take radical responsibility for your life and love yourself unburdens your friends and family. That’s generous as hell.

Broke UP

Living your life like a monument to past pain isn’t noble, or required. What if you didn’t just talk about your difficult relationship with your mum or project your high school bully onto every guy you meet and actually healed from those experiences instead?

bURNED BRIGHT

Instead of stabbing yourself in the back, you’re standing TALL in who you are. You have tools to stoke meaning, love, and focus even on the bleak days, and you’re believing you can go for it in your life, work, and relationships.

 

Make it stand out.

Your investment 

 

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You get to burn bright You get to burn bright You get to burn bright You get to burn bright You get to burn bright You get to burn bright You get to burn bright You get to burn bright You get to burn bright You get to burn bright

Who needs Muck + Gold?

Stuff-it-downers

I see you old friend. This WAS me. Nothing and no one could hurt me if I didn’t allow myself to feel anything or show I was struggling. An iron glad “mindset” was my strategy. And after years of starving and binging, grinding to the bone, and dreading Monday I was comfortably numb. In Muck + Gold, you’ll learn how build a wide base of trust inside so you can start melting the armour you’ve built. It’s time to get so damn kind without losing your razor sharp edge!

Frazzled + vibrating

If you feel a LOT or have been labeled (or diagnosed!) as an anxious person, you’re working with a nervous system that’s over-protective and stuck in fight or flight. It might feel like being tossed in an ocean with no sign of shore, or a rescue boat. In Muck + Gold, you’ll lock in powerful anchors to process emotions in the moment and heal your nervous system. Soon, life will be a less overwhelming place.

Talk therapied-out

Sifting through the past and talking through things is great, but maybe it feels like your progress has hit a wall? Or perhaps you are a therapist and you're noticing a gap in your skillset. That’s because intellectually understanding the pain stuck and stored in your body doesn’t actually clear it. In Muck + Gold, you’ll build on the awareness you’ve earned in therapy and start deeply processing experiences somatically by turning your body into a brain through breathwork.

Just CANNOT meditate

Welcome to the club! When I started diving into inner work I’d sit and fail to meditate over, and over, and over again. Here’s the thing. If your mind is really loud or you’re stuck in fight/flight or numbness, meditation doesn’t help. Sometimes it makes it worse! That’s where breathwork comes in. You’re working on the level of your body which offers almost immediate relief.

Psychedelic-curious

Yup, it’s true. I get emails from people every week saying breathwork felt like drugs. If you’re excited to explore altering your state of consciousness and going on wild trips without “taking anything,” Muck + Gold is your trippy treasure trove!

Sharpening the spear

You’ve locked in self-awareness, life’s feeling ok, but you’re ready to tap into your next level of genius, meaning, purpose, and power. In Muck + Gold, you’ll use breathwork to build a strong invisible bridge into the void, collapse time around your goals, and turn the joy volume in your life, work, and relationships UP.

 
 

Who needs Muck + Gold?

 

Stuff it downers

 

I see you old friend. This WAS me. Nothing and no one could hurt me if I didn’t allow myself to feel anything or show I was struggling. An iron glad “mindset” was my strategy. And after years of starving and binging, grinding to the bone, and dreading Monday I was comfortably numb. In Muck + Gold, you’ll learn how build a wide base of trust inside so you can start melting the armour you’ve built. It’s time to get so damn kind without losing your razor sharp edge!

 
 

If you feel a LOT or have been labeled (or diagnosed!) as an anxious person, you’re working with a nervous system that’s over-protective and stuck in fight or flight. It might feel like being tossed in an ocean with no sign of shore, or a rescue boat. In Muck + Gold, you’ll lock in powerful anchors to process emotions in the moment and heal your nervous system. Soon, life will be a less overwhelming place.

 
 

Sifting through the past and talking through things is great, but maybe it feels like your progress has hit a wall? That’s because intellectually understanding the pain stuck and stored in your body doesn’t actually clear it. In Muck + Gold, you’ll build on the awareness you’ve earned in therapy and start deeply processing experiences somatically by turning your body into a brain through breathwork.

 

Welcome to the club! When I started diving into inner work I’d sit and fail to meditate over, and over, and over again. Here’s the thing. If your mind is really loud or you’re stuck in fight/flight or numbness, meditation doesn’t help. Sometimes it makes it worse! That’s where breathwork comes in. You’re working on the level of your body which offers almost immediate relief.

 

Yup, it’s true. I get emails from people every week saying breathwork felt like drugs. If you’re excited to explore altering your state of consciousness and going on wild trips without “taking anything,” Muck + Gold is your trippy treasure trove!

 

You’ve locked in self-awareness, life’s feeling ok, but you’re ready to tap into your next level of genius, meaning, purpose, and power. In Muck + Gold, you’ll use breathwork to build a strong invisible bridge into the void, collapse time around your goals, and turn the joy volume in your life, work, and relationships UP.

  • "Iona has taught me how to increase my emotional capacity, allowing me to meet myself more fully in my own healing. Breathwork has become an essential practice for me, positively impacting all areas of my life."

    Jodi

  • "BREATHWORK! I can’t say enough about the breathwork sessions with Iona. I released so much during those sessions. Some things I knew and somethings I don’t need to know. Just WOW!"

    Lisa

  • "I love that Iona uses personal examples to explain concepts, that she's wicked smart and so fast at making connections. She has the ability to put things together that others miss. She is gold."

    Suze

  • "Thanks to Iona’s unflinching support and attention to detail, I was able to relax and fully connect to my body and breath in ways I hadn’t for decades."

    Kimberly

nitty gritty details

 

WHEN?

We’ve got 4 live intensives left in 2023. Intensives are once every 2-3 months. You’ll also get instant access to Burnout Proof (January intensive) + Inner Child (March intensive) when you join Muck + Gold.

WHERE?

Live on Zoom, dead on the Muck + Gold course platform! You can also join the Muck + Gold private community chat on Instagram.

FORMAT?

Each intensive is one week long. Each intensive is a combination of workshops and live breathwork experiences. Sessions range from gentle > intense. There’s also a live Q+A session as part of each intensive. Everything’s recorded.

DEAL?

Yes! Intensives are $333 on their own. When you join Muck + Gold you scoop up all 6 and save over $1,000.

 

obsessed.

“When I have a hard time controlling my mind (which is often 😆), I’ve learned from Iona that I can access it by using my breath and body. I’m a little obsessed with Iona’s breathwork style. I’ve loved being able to access parts of myself and memories that my very busy mind had buried for years.”

Asia - Writer

Burn through shame with love

So, who really needs breathwork?

God of Self-Criticism

Turn out you’re not special! Humans are wired to run on fear, so it’s not a shock that’s how you roll. I’ve got news. Weapons can be wands. Intensity of pain is proof you can feel deep love. Imagine if you learned how to ditch the fossil fuels, tapped into hope and love, and burned bright in your life and work from that place, instead? And not in a high-vibe fake way. From a place of deep self-awareness. How about that?!

Lover (But Self-Hater)

You’re very skilled at making sure your mum, husband, wife, middle child, and hissy, outrageously picky cat feel unconditionally loved. But you can’t stand your own presence. You’re in the right place. You’ve got proof of capacity to care deeply locked in. It’s time to learn how to use visualization and breathwork to train that attention firmly on YOU.

Lost Soul

Life isn’t bad. But you had lots of sparkly ideas and visions when you were younger, and you feel VERY far away from that person. Guess what? Beige is a tell-tale sign you’re disconnected from your Soul. You’re HIDING. What if you loved and trusted yourself enough to walk all the way out of the shadows?

Sad Glitter Ball

Your career’s on a great trajectory, you make good money, your husband is actually cool, but life feels empty. Your jet black self-judgement and firm belief that nothing you ever do is good enough means the biz idea, book, or stand up comedy routine get shelved. Every. Single. Time. Let’s change that with a deep psychedelic healing experience!

 

Burn through shame with love

So, who really needs breathwork?

👀 tap open for discomfort + hope 👀

 
 

Turn out you’re not special! Humans are wired to run on fear, so it’s not a shock that’s how you roll. I’ve got news. Weapons can be wands. Intensity of pain is proof you can feel deep love. Imagine if you learned how to ditch the fossil fuels, tap into hope and love, and burn bright in your life and work from that place, instead? And not in a high-vibe fake way. From a place of deep self-awareness. How about that?!

 

You’re very skilled making sure your mum, husband, wife, middle child, and hissy, outrageously picky cat feel unconditionally loved. But you can’t stand your own presence. You’re in the right place. You’ve got proof of capacity to care deeply locked in. It’s time to learn how to use visualization and breathwork to train that attention firmly on YOU.

 

Life isn’t bad. But you had lots of sparkly ideas and visions when you were younger, and you feel VERY far away from that person. Guess what? Beige is a tell-tale sign you’re disconnected from your Soul. You’re HIDING. What if you loved and trusted yourself enough to walk all the way out of the shadows?

 

Your career’s on a great trajectory, you make good money, your husband is actually cool, but life feels empty. Your jet black self-judgement and firm belief that nothing you ever do is good enough means the biz idea, book, or stand up comedy routine get shelved. Every. Single. Time. Let’s change that with a deep psychedelic healing experience!

I’m giving you the keys to the castle      I’m giving you the keys to the castle      I’m giving you the keys to the castle       I’m giving you the keys to the castle       I’m giving you the keys to the castle       I’m giving you the keys to the castle       I’m giving you the keys to the castle 

I thought loving myself was impossible.

I was wrong.

stuff was dark

I'm Iona, the co-founder of Soul Breathwork and I hated myself for 20 years. I had the body, the job, and the boyfriend, but I got to 29 with depression, an eating disorder, and self-criticism devouring my soul.

something had to change

When I was scrambling around in the dirt looking for help I was met by a wall of labels, diagnoses, -isms, “just do it” culture, and pastel-pink wellness. I didn’t fit. Then I stumbled on inner child work and breathwork. My life changed.

Your childhood lives in you

I learned your body is a scrapbook and holds the memories of your life: some beautiful, some brave, many cruel. Experiences get stuck and stored in your body. But they can shift, move, and heal. How? Using breathwork to speak your body’s language and turn on a whole new brain.

Love never leaves

Breathwork builds embodied awareness and compassion. You speak your body’s language through breathwork. Throw an open heart into the mix, and you’re riding a powerful tidal wave of feeling, and healing.

Are you with me?

Love is not a fluffy thing. We never get the love we need, that’s why we need ourselves. Since I committed to choosing my life all over again, I’ve written a best-selling book and built a multi 6-figure business (in <2 years) holding love at my core. In Muck + Gold, I’m giving all my breathwork secrets away so you can burn so damn bright, too.

 

Find the love of your life          Find the love of your life          Find the love of your life           Find the love of your life           Find the love of your life           Find the love of your life           Find the love of your life          

Frequently asked questions

 

tough as old boots. soft like a marshmallow

My biggest fear when I started healing?

Soft.

I was so damn scared I was going to end up a wobbly, emotional woman with zero standards.

Damn was I wrong!

You can get so fucking kind and self-aware without losing your razor-sharp edge.

And adding a wise inner eye sharpens your spear!

Because, look. I’ve won a lot of shit in my life. I’m a former All American athlete. I’ve had the fancy job and the lean body. But the whole time my life was glittering, a river bed of bleak depression and ruthless eating issues snaked beneath the surface.

This should tell you two things about me:

  • I was strong before I was kind

  • I had to dive DEEP to find the heart I was missing

I ran my life with an iron fist for nearly 30 years.

Within a few months of turning my body into a brain through inner child work and breathwork that grip started to dissolve.

And I found the love I was missing. Not by working harder. Not my collecting more pointless societal trophies. Not “out there.” And not because someone else gave it to me.

I found it right here at home. Where love had always been. Buried deep inside my own heart.

In Muck + Gold, you’ll use breathwork to go fishing for your own soul.

And it won’t be a fluffy thing. I'm the least hippy breathwork teacher ever. You will not find me in the flowy pants doing the girly yoga sloshing around in my feminine essence.

You’ll find me rolling with the dudes at jiu-jitsu, drinking whole milk iced lattes, and walking the streets of beautiful Boston in elevated athleisure, complete with a luminous yellow fanny pack.

You’ll also find me guiding anyone whose willing to step outside the shadow of their own fear through life-altering breathwork experiences.

No cushions that look like sheep, headache-enducing incense, or third-eye-centres required in Soul Land (unless you like that kind of thing). No shade on that stuff, it's just not the Muck + Gold vibe!

When people ask if I'm woo, I say “a twinkle.” I'm also wildly practical and live in the real world.

In Muck + Gold, you'll get the best of both.

The truth doesn’t lie.

“The integration of inner child work into Muck + Gold made it one of the the best I have ever attended.”

Madison

You're not that special!

You're not that special!

If you’re reading all this thinking, “I don’t think breathwork will work for my unique brand of struggles,” with all the love in the world, that’s bullshit!

Here’s why. I thought the EXACT same thing. I thought no one could possibly understand the black sheep, misunderstood, complicated wee smart person I was.

Then I started doing inner work and realized something crucial.

Sure, we’re all unique. But most humans struggle with the same core stuff for the same simple reasons:

  • We are imperfectly loved in our childhood.

  • We don’t get to choose what beliefs we absorbed about ourselves and the world. 

  • Stuff happens that makes us feel cast out, misunderstood, hurt, or abandoned.

  • These experiences get stuck and stored in our body.

  • They shake our sense of self.

  • We adapt to survive.

  • We start working hard to get noticed, accepted, loved, and celebrated by other people based on adaptation, rather than who we are.

  • We abandon our true nature (I call this Soul)

  • We end up running around in our lives, wounded children trapped inside adult bodies, struggling to accept, let alone love, who we are.

Here’s the brutal but beautiful truth of the matter: You’re not that special.

You’re not hurting in a million ways. You’ve got a couple of deep wounds you need to heal. And when you do, you’ll find almost instant relief.

You and I, and everyone on planet earth are exactly the same in one specific way.

We all breathe.

It’s our universal language. And from teaching 1,000s of hours of breathwork to 1,000s of people, I promise you this: when you drop the stories about who think you are and start breathing, your specialness dissolves. In that exact moment, you’re free to actually connect with the core of who you are.

Some might call that your Soul 😉

Breathwork cuts through all the mental drama because it shuts your mind up. Focusing on your breath and your body forces presence. And when you learn how to use your breath to alter your state of consciousness you can go on some WILD rides.

You can’t hate your way to loving yourself. You can’t cut off the parts of you that you don’t like. You can’t just shove your past into the shadows. Emotions buried alive never side. What stays hidden never heals.

Specialness keeps you separate. Breathwork brings you home.

No matter where you’re starting from, I’ve got you.

If you’re ready, I’m ready.

Let’s turn the muck into gold

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